Monday, March 4, 2024

Zanco Typeface: A Celebration of Contradictions

Zanco Typeface emerges as a celebration of captivating contrasts, where elegance dances with awkwardness, and youthful spirit intertwines with sophistication. This variable display type stands tall and slender, boasting curves under stress, angles softened to perfection, and an unconventional weight distribution that finds its balance effortlessly.

With each character, Zanco transitions from a graceful slenderness to a bold weight, with shadows elegantly filling the lower halves, creating a delightful interplay, especially noticeable in its interlocking descenders. Its name pays homage to the long, stilt-like limbs of acrobats, known as "zancos," soaring above exuberant crowds.

Throughout its full family, Zanco Typeface offers a spectrum of styles: from the funky, heavy-footed platforms to the ethereal, art nouveau-inspired slim lifts. The resulting effect is a fusion of curves, softness, and a hint of nostalgia.

This typeface embodies relaxation, versatility, legibility, sensuality, and utility seamlessly woven together. Ideal for brand identities seeking warmth, packaging that speaks authenticity, and messaging that effortlessly connects. Whether it's posters that command attention, billboards that dominate cityscapes, or motion graphics that leap off screens, Zanco Typeface delivers.

Crafted by Alexander Wright of the In-House Int’l studio foundry and brought to life by Rodrigo Fuenzalida, Zanco Typeface is a testament to In-House International's commitment to delivering branding breakthroughs for those who dare to redefine the norm.

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Zanco Typeface: A Celebration of Contradictions

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